The Department of Journalism & Public Relations is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). ACEJMC accreditation is an assurance of quality. Students in an accredited program can expect to find a challenging and up-to-date curriculum, appropriate resources and facilities, and a knowledgeable faculty.  ACEJMC lists 10 professional values and competencies that must be part of the education of all students.  Therefore, CSULB journalism and public relations graduates should be able to: 

Professional Values and Competencies:

The Accrediting Council on Education in Journalism and Mass Communications requires that graduates of accredited programs be aware of certain core values and competencies and be able to:

1.  apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution
that invite ACEJMC is located;
2.  demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
3.  demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
4.  present images and information effectively and creatively, using appropriate tools and technologies;
5.  write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
6.  demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
7.  apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
8.  effectively and correctly apply basic numerical and statistical concepts;
9.  critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
10. apply tools and technologies appropriate for the communications professions in which they work.

Graduation and Retention Rates

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