Jennifer Baker-Asiddao

Jennifer Baker-Asiddao is the founder of Jennifer Baker Asiddao Consulting. She is an integrated marketing expert born from her deep passion in food and has grown to encompass many companies and organizations. She has designed and implemented strategic marketing and communications programs for clients in food/CPG, produce, nonprofit, retail, education, wellness, art, health, tech and more.  

She is an expert in strategic planning, writing, media and presentation training, earned media strategy and implementation, social content, training, message development and project management.  

Prior to consulting, she was an executive director at Golin and its parent company Interpublic Group, where she played a major role in creating and implementing strategic campaigns for some of the world’s most recognizable brands and mission-driven organizations including Walt Disney Resorts, Amazon, Las Vegas Sands Corp., The Venetian Resort, St. Michelle Wine Estates, Dreamworks Home Entertainment, Disney Home Entertainment, AEG Live, Covered California, California Avocado Commission, California Strawberry Commission and the California Department of Public Health/California Tobacco Control Program, among others.  

Prior to joining Golin, Jennifer worked at Paramount Pictures and Frank Groff Public Relations.