Prior to consulting, she was an executive director at Golin, where she played a major role in creating and implementing strategic campaigns for some of the world’s most recognizable brands and mission-driven organizations including Walt Disney Resorts, Amazon, Las Vegas Sands Corp., The Venetian Resort, Dreamworks Home Entertainment, Disney Home Entertainment, AEG Live, Covered California, California Avocado Commission and the California Department of Public Health/California Tobacco Control Program, among others.
Baker-Asiddao is an advocate for the next generation of professionals in communications, marketing and advertising. She serves as a guest lecturer at universities across Southern California, including California State University.
Prior to joining Golin, Baker-Asiddao worked at Paramount Pictures and Frank Groff Public Relations. A CSULB alumni, Baker-Asiddao holds a degree in journalism/public relations with a minor in marketing.