Dr. Gomer’s book is out!

White Balance | Justin Gomer | University of North Carolina Press

Dr. Gomer’s book, White Balance: How Hollywood Shaped Colorblind Ideology and Undermined Civil Rights is out!

You can order it through UNC Press or Amazon.

Check out some of the advance praise:

“Justin Gomer’s finely nuanced and superbly written book could have been titled ‘Believing Is Not Seeing: How Hollywood Taught Us to Stop Worrying about Race and Love Neoliberalism.’ He reveals how Hollywood films helped transform colorblind ideology from a liberal weapon against prejudice into the new common sense that ‘race’ no longer matters since racism is dead. A tour de force, Gomer’s takedown of colorblind ideology offers a new perspective on the drama, comedy, and horror that is the late twentieth century.”–Robin D. G. Kelley, author of Thelonious Monk: The Life and Times of an American Original

“Colorblindness is one of the most dominant political ideologies of the last thirty years, and here is a well-written and imaginative contribution to the rich discourse on its power and significance in the post–civil rights era. Focusing on Hollywood films, Gomer makes smart and important connections between the end of the studio system and the fall of Jim Crow and the subsequent closer links between New Hollywood and colorblind politics.”–Matthew Pratt Guterl, author of Seeing Race in Modern America