Dr. Heloiza Herscovitz
Dr. Heloiza Golbspan Herscovitz is a Professor Emerita at the Department of Journalism and Public Relations, California State University Long Beach. She brings transnational professional and academic experience to the classroom. A journalist with extensive experience in Brazil as a reporter and news editor in print media, radio and television and as an international freelancer, Herscovitz has also worked for Ogilvy & Mather International Advertising, Marketing and Public Relations Inc. as a press consultant for multinational clients operating in Latin America. She holds a Ph.D. from the University of Florida. She is fluent in English, Spanish and Portuguese and has taught at American, Mexican and Brazilian universities in face-to-face, online and hybrid formats. She is an expert in global news media, comparative mass media systems and journalism in Brazil and Latin America. She is also an expert in literary journalism/long form writing and reporting.
Herscovitz has a broad experience in leadership and service to the academia at the Association for Education in Journalism and Mass Communication (AEJMC), where she acted in many capacities including as chair and vice-chair of the Council of Divisions, as well as head, vice-head and research chair of the International Communication Division.
Herscovitz has published several articles and book chapters, and has presented numerous papers at national and international conferences. Her research interests include news framing analysis; identity, values and professional routines of journalists; and the interconnections between journalism and politics in Brazil. Her most recent article titled “Leading Newspapers in Brazil as Political Actors” was published by the academic journal Interdisciplinary Studies of Latin America (http://eial.tau.ac.il/index.php/eial/article/view/1629). She is currently working on a book chapter about news media coverage of violence against women in Brazil.
Heloiza Herscovitz is an avid reader of fiction and nonfiction; she loves music, foreign films, and Brazilian telenovelas. She travels extensively to different continents.