Dr. Heloiza Herscovitz
Dr. Heloiza Golbspan Herscovitz is a Professor Emerita at the Department of Journalism and Public Relations, California State University Long Beach. She has brought transnational professional and academic experience to the classroom. A journalist with extensive experience in Brazil as a reporter and news editor in print media, radio and television and as an international freelancer, Herscovitz has also worked for Ogilvy & Mather International Advertising, Marketing and Public Relations Inc. as a press consultant for multinational clients operating in Latin America. She holds a Ph.D. in Mass Communications from the University of Florida. She is fluent in English, Spanish and Portuguese, and has taught at American, Mexican and Brazilian universities in face-to-face, online and hybrid formats. She is an expert in global news media, comparative mass media systems, Brazilian and Latin America journalism. She is also an expert in literary journalism/long form narrative.
Herscovitz has published several articles and book chapters, and presented numerous papers at national and international conferences. Her research interests include news framing analysis; identity, values and professional routines of journalists; and the interconnections between journalism and politics in Brazil. In 2023, she expanded her research field by publishing the chapter “The Judge and the Influencer: Race, Gender, and Class in Brazilian News Coverage of Violence Against Women” in the book Violence Against Women in the Global South, Reporting in the #Me Too Era, edited by Andrea Jean Baker, Celeste González de Bustamante and Jeannine E. Relly.
Herscovitz has a broad experience in leadership and service to the academia at the Association for Education in Journalism and Mass Communication (AEJMC), where she acted in many capacities including member of the Board of Directors; chair and vice-chair of the Council of Divisions; head, vice-head and research chair of the International Communication Division.
She is an avid reader of fiction and nonfiction; she loves music, film, and Brazilian telenovelas. She travels extensively to different continents.